What It Is

Online life insurance brokerage founded by Brian Greenberg. Took life insurance online early, making it easy for people nationwide to compare prices, learn about options, and apply without high-pressure sales. Recognized as one of the most innovative companies in the industry. Later rebranded to Insurancy.

What I Built

Web platform design and development across a 9-year engagement. Conversion-focused UX, landing pages, content strategy, and A/B testing. Helped build the online presence that generated 20,000+ policies and 10,000+ five-star reviews. Designed the systems behind the quote comparison experience, carrier integrations, and content hub that powered organic growth through 300+ articles.

The Outcome

Brian Greenberg became a Million Dollar Round Table member, Forbes Council contributor, and published author. The business was recognized as one of the most innovative in the industry. Brian eventually sold the company — the platform and brand I helped build was the product.