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Ben Peetermans

Ben Peetermans

Builder. 20 years shipping for the web.

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Creative Director 2024 vpn.com

Taking a strong, high-traffic platform even further.

VPN.com is an established, high-traffic platform in the VPN and premium domain space. Over an ongoing partnership, I've helped take an already-successful site further: a faster build, a sharper experience, and a foundation the team can keep iterating on. The result is a bounce rate at an 8-year company low on the first deploy.

The turnaround

8-year low
Bounce rate
50ms
Server response
10 languages
Fully localized
Ongoing
Engagement

The work

I brought every page under one cohesive design system and a modern build pipeline. Content edits that once took time now take minutes, and new pages ship in hours, so the team can move as fast as their ideas. Every page now pulls in the same direction: clear, consistent, and built to convert.

VPN.com ExpressVPN review page, earlier design
Before
VPN.com ExpressVPN review page, refreshed and conversion-focused with trust score
After
Provider review page, refreshed for clarity and conversion

Fast and built to last

The site is fast, fully localized across 10 languages, and served from the edge: a 50ms server response and quick page loads that keep visitors moving. It's also easy to maintain and built to last, so the platform can keep growing for years to come.

VPN.com domain broker page, earlier design
Before
VPN.com domain broker page, refreshed with a clear value proposition and focused CTAs
After
Domain broker, sharpened positioning and focused CTAs

The outcome

Bounce rate dropped to an 8-year company low on the first deploy. A strong platform became a faster, sharper one: easier to manage and converting even better than before.