Everything you need to feature Launch With Ben
Brand assets, bios, stats, and story angles. Copy what you need.
At a Glance
- Type
- One-person product studio
- Founder
- Ben Peetermans
- Experience
- 20 years building for the web
- Own SaaS products
- 3 (itbroke.dev, LayerView, SerpDelta)
- Location
- Belgian-born. Based in Kentucky.
- Contact
- [email protected]
Brand Assets
Logo description: Three stacked rectangles in a staircase pattern. Bottom: dark gray (#52525B), middle: medium gray (#A1A1AA), top: near-white (#F5F5F4). On light backgrounds, colors invert — top becomes near-black (#18181B).
Alt text: "Launch With Ben — Product studio for founders"
Design: Dark premium theme, near-black background (#0C0C0E), Inter font.
About
Micro Bio
Launch With Ben is a one-person product studio by Ben Peetermans. MVP development, Google Ads management, and strategic guidance for founders. 20 years of building.
Short Description
Launch With Ben is a product studio run by Ben Peetermans, offering MVP development (from $5K, concept to production in a week), Google Ads management ($1,300 one-time setup), and strategic consulting (free intro call, written strategy in 48 hours) for founders. With 20 years of web experience and 14+ shipped projects — including itbroke.dev, VPN.com, and SerpDelta — the practice operates as a founder partnership, not an agency engagement.
Full Bio
Ben Peetermans got his first client at 17. Two decades later, he's still shipping.
Through Launch With Ben, he partners directly with founders who need to move fast — building MVPs from concept to production in about a week, setting up Google Ads campaigns in a day, and delivering written strategy docs within 48 hours. No agency overhead, no project managers, no discovery phases that cost more than the build.
His portfolio tells the story: itbroke.dev, a website monitoring SaaS with 33 internal services and customers monitoring 218,000+ events/month. VPN.com, an established, high-traffic platform in the VPN and premium domain space, refined end to end, with an 8-year low bounce rate achieved on the first deploy. SerpDelta, a GSC tracking tool built in 5 days and launched with a 30+ article content library.
The common thread: ship fast, measure everything, and make AI do the heavy lifting where it should. Ben uses AI-augmented development workflows as a core part of his build process — not as a buzzword, but as a real force multiplier that compresses timelines.
Belgian-born and based in Kentucky, he operates as a solo practitioner by choice, keeping the focus on craft, speed, and direct founder relationships.
By The Numbers
CPA in a $10–$250 CPC market
VPN.com bounce rate, first deploy
SerpDelta: zero to launch
Owned SaaS products
Building for the web
Monthly events monitored (itbroke.dev)
Services
| Service | Price | Turnaround |
|---|---|---|
| MVP Partner | From $5,000 | ~1 week |
| Ads Partner | ~$1,300 | 1 day |
| Strategy Partner | Free intro | 48 hours |
Products
itbroke.dev
SaaSWebsite monitoring from a single script tag. Tracks JS errors, uptime, conversions, page speed, rage clicks, broken links, and traffic. Under 5 KB async, setup in 2 minutes, zero cookies, GDPR-friendly.
SerpDelta
SaaSGoogle Search Console tracking tool. Syncs rankings daily, surfaces statistically significant changes, alerts on meaningful shifts. Pure GSC data, no crawlers.
LayerView
SaaS · Pre-launchPersistent memory for AI coding assistants. Identifies core project files, documents their purpose and connections, and maintains knowledge across sessions. Works across any language or framework. Web UI, CLI, REST API, and MCP server.
layerview.dev →SalesPathPro
ServiceFixed-price Google Ads customer acquisition. Finds underutilized keyword angles, builds conversion-optimized landing pages, and sets up tracking. 96% CPA reduction ($71 to $2.72) for a local service business. $0.50 CPA achieved for itbroke.dev.
salespathpro.com →Testimonials
"Ben lowered our bounce rate to an 8-year record on the first take."
"We started calling his process Benify. Analyze the page, redesign it, watch conversions climb."
Story Angles
Solo Builder Shipping at Startup-Team Velocity
Ben ships production SaaS in days — SerpDelta in 5 days, itbroke.dev's 33-service architecture solo. AI-augmented workflows let one builder match a small team's output.
$3 CPA in a $250 CPC Market
In a market where monitoring CPCs hit $250, Launch With Ben landed a paying customer at $3 CPA on day one. Hyper-targeted landing pages, a product that sells itself, and ad copy from the builder — not a media buyer.
Why This Builder Left Agency Life for Direct Founder Partnerships
No project managers, no discovery phases, no hourly billing. Direct partnership with a builder who ships fast and measures results.
14 Projects, One Builder
From first client at 17 to a portfolio spanning monitoring SaaS, SERP tracking, social media management, and premium domain brokerage — more shipped solo than most agencies ship in a decade.
Boilerplate
About Launch With Ben
Launch With Ben is a one-person product studio run by Ben Peetermans, offering MVP development, Google Ads management, and strategic guidance for founders. With 20 years of web experience and 14+ shipped projects, plus its own SaaS products itbroke.dev, SerpDelta, and LayerView, the practice focuses on speed, measurement, and direct founder partnerships over agency-model engagements. MVPs ship in approximately one week from $5K. Google Ads campaigns go live in a day.
About Ben Peetermans
Ben Peetermans is a web developer and product builder with 20 years of experience. He got his first client at 17, shipped 14+ products, and now runs Launch With Ben — a product studio for founders. His work includes itbroke.dev (website monitoring SaaS), VPN.com (high-traffic platform modernization), and SerpDelta (GSC tracking). He writes about shipping, AI-augmented development, and conversion optimization at launchwithben.com/learn.
Links
- launchwithben.com — Homepage
- Projects — Full portfolio with build stats
- Learn Hub — Original content on shipping, building, AI workflows
- LinkedIn — Ben Peetermans
- Contact — [email protected]
Accuracy Notes
- "20 years" is approximate, based on first client at 17.
- "14+ projects" refers to publicly listed projects. Internal/client projects add to the count.
- MVP "in a week" is approximate and scope-dependent. Use "approximately" when citing.
- $5K is a starting price. Actual MVP costs depend on scope.
- $3 CPA is a specific data point (itbroke.dev), not a guaranteed result.
- "AI-augmented" refers to real production use of Claude Code. Not "AI-powered."
- Solo operation by choice. No team, no employees.