Press & Brand Kit
Everything a directory or a write-up asks for, at the lengths they ask for it. Copy straight from here. If you need something that is not on this page, ask.
The basics
- Name
- Launch With Ben
- Founded by
- Ben Peetermans, sole operator
- Pricing
- The tools are free. No account, no trial, no paid tier.
Descriptions
Counts are measured, not estimated.
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Tagline 51 characters
Design, code, ads and analytics, from one operator.
Most forms cap this near 60.
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Short 135 characters
Ben Peetermans builds MVPs, runs the ads and reads the analytics. Twenty years of shipping, one operator rather than a team of juniors.
The common 160-character limit.
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Medium 332 characters
Launch With Ben is the studio of Ben Peetermans, a Belgian-American product builder with twenty years of shipping behind him. He builds the product, writes the copy, runs the ads and reads the analytics, which is why the work holds together: nothing gets handed across a wall. He also gives away the tools he built for his own work.
For forms that give you a paragraph.
Bios
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Short bio 40 words
Belgian-American product builder Ben Peetermans began his career at 15, designing websites for small businesses. He has built several companies of his own and worked with hundreds of clients worldwide. At VPN.com, he leads strategy, design, development and AI operations.
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Long bio 89 words
Belgian-American product builder Ben Peetermans began his career at 15, designing websites for small businesses, and has twenty years of shipping behind him. He builds the product, writes the copy, runs the ads and reads the analytics, so nothing gets handed across a wall and nothing waits on a third party. At VPN.com, he leads strategy, design, development and AI operations. His client work includes a nine-year engagement with a life-insurance brokerage that wrote 20,000 policies, and he releases the tools he builds for his own work for free.
Marks and images
- Wordmark and icon, SVG Scales to any size. Preferred. /favicon.svg
- Icon, PNG 32px For forms that reject SVG. /favicon-32.png
- Icon, PNG 180px The largest square mark. /apple-touch-icon.png
- Photo of Ben, 512px Square, white ground. /images/ben-peetermans-512.webp
Colour
Seven greys and one gradient. The gradient marks the one thing on a screen worth acting on, so it is never a fill and never decoration.
- Ink #0a0a0a Text and marks.
- Canvas #ffffff Every background.
- Accent from #ff3d7f Gradient start.
- Accent to #7b5cff Gradient end.
The tools
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Fetches your site, fills in the fields 101 directories ask for, tracks what you have submitted. Free, no signup.
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Ask your site what happened. Analytics, errors and conversions in plain language.
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Point it at a competitor and see what actually converts, measured rather than guessed.
Contact
Everything reaches me directly. Send a message, or find me on LinkedIn and GitHub.