Launch With Ben — strategist, designer, operator

Recent work

VPN & domain platform hover to scroll

WordPress → Astro 4,893 content files migratedCustom CMS 32-language pipeline8-year low Bounce rate, first deploy

captured 2026-08-18
askbowtie.com hover to scroll

48 agent tools One MCP surfaceDatabase per site Not a tenant column288 checks a day Uptime watcher, unattended

captured 2026-08-18
uxxray.com hover to scroll

2,607 Funnels x-rayed16,183 Evidence items, no LLM51-endpoint API Free, no signup

captured 2026-08-18
serpdelta.com hover to scroll

5 days Idea to feature-completeDatabase per tenant Not a shared columnComputed significance Not a guessed threshold

captured 2026-08-18
yourpathreading.com hover to scroll

76% accuracy Measured, not asserted508,034 ratings Third-party validation setScored per Life Path Not averaged into one number

captured 2026-08-18
Client engagement · 2013–2022 20,000+ policies sold

$10M+ revenue
9 yrs engagement

Life-insurance brokerage client work

10,000+ five-star reviewsClient-reported their numbers, not mine
Google Ads Claude Worker local tool

Nothing edits blind analysis, applier, log split2 ad platforms bridged
Pre-launch · measured in production 1,454 agent edits instrumented

24.6% delivered
13% of files reached

layerview.dev client work

Self-describing root teaches an agent to use itPublished its own errata

Who you would be working with

About

Ben Peetermans

Belgian-American product builder Ben Peetermans began his career at 15, designing websites for small businesses. He has built several companies of his own and worked with hundreds of clients worldwide. At VPN.com, he leads strategy, design, development and AI operations.

Product builder · Strategy · Design · AI operations

AI Fundamentals — Seven courses Google Aug 2026

AI for Brainstorming and Planning — Seven courses Google Aug 2026

How I work now

Google AI Professional Certificate.

Seven courses, August 2026. The certificate is the easy part. What it points at is the job: agents draft, audit, and hold the context I used to carry in my head, and I brief them, review what comes back, and own the standard. Creative direction either way. Twenty years of it with people, now with agents.

Verify O7VY83XF35GH

Free to use

The tools are open. Go and use them.

Three things I built because my own work needed them, then left running for anyone else. No trial, no card, no sales call attached to any of them. They are the shortest honest answer to what I actually do all day.

Three tools · No signup on any of them