What it is
A cold outreach platform built around transparent pricing, in a category that mostly hides its per-seat costs. Co-founded in 2024.
Co-Founder
A cold-outreach platform, specced and built end to end, then handed on.
A cold-outreach platform with transparent pricing, co-founded and specced end to end.
Win: Full MVP definition and build in 2024, co-founded and handed on.
The results
- Specced, then built
- A written definition, not a brief
- Co-founded
- Shared decisions, mine to build
- Handed on
- Built it, then stepped away
What I built
The MVP: lead capture, the outreach flow, and a written product definition rather than a vague brief — the spec still exists as the artifact it was built from. Co-founded, which means the product decisions were shared and the build was mine.
The outcome
Specced, built and launched in 2024. I am no longer involved; the domain trades on under other hands, so what is there now is not mine to claim. It is here as a real shipped MVP with an honest ending.