What it is
A client engagement covering paid media and lead generation: the campaigns, the pages they landed on, and the qualification step between a click and a booked conversation.
Client
Owning the acquisition path end to end — spend, landing page, and qualification.
Paid media and lead generation for a client, end to end from spend to booked call.
Win: Owned the whole path — ad spend, landing page, and the qualification behind it.
The results
- Spend → booked call
- The whole path, not a slice
- Attributable by design
- Most paid media stops at the click
- Client work
- Their figures to publish, 2023
What I built
The full acquisition path rather than a slice of it. That is the part worth stating — most paid-media work stops at the click and hands off, which makes the result impossible to attribute. Owning spend through to qualified lead is what made the numbers legible at all.
The outcome
Delivered in 2023. Client work, so the performance figures belong to them and are not published here.