What It Is

Thought-leadership platform around behavioral design and "attention leaks" — the gap between what a business says and what visitors feel in the first 3 seconds. Philosophy: "Design is perception. Perception is everything."

What I Built

PHP site with snap-scroll sections and reveal animations. Schema.org JSON-LD markup. 5-chapter framework, 6-play playbook, full content strategy. The site practices what it preaches — quiet design, clear hierarchy, no distractions.

The Outcome

Live consultancy site with complete framework. Demonstrates strategic thinking and writing ability, not just technical execution.