Build Notes
Short lessons from real projects: code reviews, audits, AI mistakes, SEO gaps, client work, and shipping decisions. Practical notes for founders and developers who care about what actually breaks.
Featured
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Every Child of a Product Needs Its Own Moat
Clean content isn't enough. Good SEO isn't enough. Every section of a product needs its own reason to exist that competitors can't replicate.
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Claude Design Review: Hands-On Brand Kit and Landing Page Test
I tested Claude Design the night it launched. Brand kit generated from a GitHub repo in 30 minutes, landing page from a prompt, deployed to production same night. Here's what worked and what didn't.
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The Deploy Tax: How Cache Clearing Cost Me 30 Minutes a Day
Manual Cloudflare cache purges, slow first-hits, and a zone ID bug I didn't catch for weeks. 50 lines of bash eliminated all of it and added sitemap QA for free.
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You Are Invisible to Machines
I ran 5 websites and wrote 58 articles. To every crawler and AI, I didn't exist. Here's the entity coherence audit that fixed it — and a checklist so you can fix yours.
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5 Structural Patterns That Survive Every Code Review
File-by-file review reads each file in isolation and pronounces it fine. These 5 cross-file patterns are invisible from inside any single file — and they compound on every change.
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AI Trusts Your Docs. That's the Problem.
AI validates bad assumptions when you hand it bad ground truth. Five rules turned audits from confirmation exercises into bug-finding machines.
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Audit Before You Spread the Mess
Working code can still be wrong. Here's how to find structural problems before they multiply across your codebase.
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Don't Assume AI Fixes Things Properly
AI coding tools are good at text manipulation. They're bad at knowing when they're wrong. Here's the verification step most people skip.
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