Strategist · Designer · Operator

Launch
with Ben



Co-Founder

A lead-qualification funnel, iterated through three versions before retiring.

A lead qualification funnel, co-founded and iterated through three versions.

Win: Three funnel versions built and tested — no longer live.

The results

Lead qualification
Funnel logic, co-founded 2024
Three versions
Iterated against live traffic
Retired
The domain no longer resolves

What it is

A qualification funnel that filtered leads before they reached a sales conversation, so the time went to people who could actually buy.

What I built

The funnel and its qualification logic, co-founded in 2024. It went through three distinct versions, which is the honest part of the story: the first one qualified on the wrong things, and finding that out took shipping it.

The outcome

Built, launched and iterated, no longer live — the domain does not resolve today. Listed as a real build with a real ending.

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