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Ben Peetermans

Ben Peetermans

Builder. 20 years shipping for the web.

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Co-Founder

Leadworthy

Lead qualification funnel.

Production-ready qualification pipeline.

What It Is

Lead qualification funnel with dual outbound. CSV upload, multi-step qualification flow (role, company, keywords), then routes to n8n + Airtable. Focus on data quality before API submission.

What I Built

PHP multi-step funnel with localStorage state persistence. Modular library structure. Iterative hardening approach. Clean data validation throughout.

The Outcome

Operational funnel running in production. Systematic approach to lead qualification — garbage in, qualified leads out.