What it is
A qualification funnel that filtered leads before they reached a sales conversation, so the time went to people who could actually buy.
Strategist · Designer · Operator
A lead qualification funnel, co-founded and iterated through three versions.
Win: Three funnel versions built and tested — no longer live.
A qualification funnel that filtered leads before they reached a sales conversation, so the time went to people who could actually buy.
The funnel and its qualification logic, co-founded in 2024. It went through three distinct versions, which is the honest part of the story: the first one qualified on the wrong things, and finding that out took shipping it.
Built, launched and iterated, no longer live — the domain does not resolve today. Listed as a real build with a real ending.