Strategist · Designer · Operator

Launch
with Ben



Founder

Cutting cost per acquisition from $71 to $2.72 with self-built tooling.

A Google Ads acquisition service, run on my own tooling rather than an agency stack.

Win: $71 to $2.72 CPA across the campaign period — a 96% reduction.

The results

$71 → $2.72
CPA over the campaign period
96% reduction
Measured, not modelled
Own tooling
Local Ads mirror, not an agency stack

What it is

A customer acquisition service built on Google Ads, run with tooling I wrote instead of the usual agency dashboard stack — the same local-mirror approach that became the Google Ads Bridge.

What I built

The service, the site, and the measurement underneath it. The interesting part is that the account was managed against a local mirror of the Ads data, which is what made the iteration fast enough to move CPA by that margin.

The outcome

The campaign-period result was a drop from $71 to $2.72 CPA. Dormant since April 2026 and listed as such — the tooling outlived the service and is still in use.

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